Would anyone believe me if I told you that the number of people who go online every day is still growing, given how easily accessible it is today?

Yes, it is. According to Pew Research, “continuous” internet usage among adults has climbed by 5% in the last three years. And, despite what we say all the time, the way people purchase and buy has evolved, which means offline marketing isn’t as effective as it once was.

Marketing was always about interacting with your audience at the correct time and place. Today, it means meeting people who already spend their time: on the internet.