During the pandemic, one of the few success stories was digital fitness. It has enabled large franchises and independent operators to continue operating and retaining a significant portion of their membership bases.
Outside of the brick-and-mortar sector, digital-only companies like Peloton and Strava and more prominent tech players like Apple have gained significant market share. Fitness operators are concerned that fast-growing digital-only offerings have begun taking a firm hold of the market due to their convenience and ability to attract a large audience.
Patrick Ryan McCann, an Industry expert, believes that exploring some of the factors that will make your platform successful is the best way to help you figure out how to implement a digital fitness platform into your business effectively.